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People Treat You Based on What You’re Wearing

 
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I believe you and I teach people how to treat us. Clothes aren’t everything, however clean, neat, stylish clothes signal how you would like to be treated. I learned this lesson when I was 16 years. My mamma would not let me leave the house to go shopping with my friends until I agreed to wear nicer clothes. She said the salespeople would show me more respect. She was right. I’ve watched smiling salespeople walk right past my friends in jeans so they could offer me top service — like holding something or calling another store to find my size.

I was reminded of this a couple of years ago — in an airport. I happened to have on a brand new suit and bright silk tie. The ticket agent looked at me, smiled and said, “Sir, you look like you belong in first class.” And she upgraded my ticket. Now I always dress up when I travel and I believe it makes a difference when I ask for upgrades to first class airline seats, bigger hotel rooms, nicer rental cars, and better restaurant tables.

My friend Stephen Gower wrote a book entitled, “What Do They See When They See You Coming?” It’s a great one packed with tips on how to project who you are so that you get the treatment and respect you want.

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