Become a Professional Speaker!
A survey of Americans indicates that the number one fear is public speaking. You wouldn’t know it by the requests I get for information on how to become a professional speaker. Apparently a lot of people have things they feel compelled to say!
A couple of years ago I heard 4 keys to making it as a professional speaker. These impressed me and I’ve never forgotten them. They’re from Jim Pancero, a professional speaker in Loveland, Ohio.
1. You have to have a unique message. Audiences want to hear your stories because your life is unique. For example, if you are going to talk about customer service, people want to hear your research peppered with examples of your glorious triumphs AND humbling defeats. Your bumpy journey will smooth the road for them.
2. You have to have a message that’s marketable. A topic like “How to Improve Customer Service” is marketable everywhere. A topic like “How to Raise Goats” is not.
3. You have to have a unique message that adds value. People want information that is fresh, practical and immediately usable.
4. You have to have superb delivery. That means you have to put your ego aside and ask family, friends and co-workers what you need to polish to be more professional.
I hope you find this insider information useful. These 4 smart keys sure have helped me.
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