The 6 Concerns About Change
A study done by the University of Texas demonstrated there are 6 concerns people have when they’re going through change. These concerns occur in order, so if you mix up the order you’ll get people confused and defensive. And they may decide to oppose your change before you have a fair chance to present it. The 6 concerns are:
1. Informational concerns. People want to know what the change is and what is prompting it. They want to be told, not sold.
2. Personal concerns. People what to know how the change will impact them personally. They want to know if they will be better or worse for the change and what’s in it for them.
3. Implementation concerns. People want to know, “What do I have to do first? What experiences have other had who faced something similar?” The focus is on the details of the change.
4. Impact concerns. People start to analyze whether the change is good. They want to know the benefits. At this stage, according to Dr. Ken Blanchard in his book, The 3 Keys to Empowerment, people sell themselves on the benefits of the change.
5. Collaboration concerns. People ask themselves, “Who else should be involved?” When they are convinced the change is beneficial they want to convince others the change is valuable.
6. Refinement concerns. People want to know how they can take the successful new change and improve on it — that is, change the change to make it even better!
Follow these 6 concerns in order and your new changes will have a great chance for success!
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