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The president of the company asked me, “What one skill is the most valuable in business?” The answer was easy, I thought. I
was fresh out of college, clutching a degree in finance, and I felt I had the world pretty much figured out. With great
confidence I replied, “The best skill in business is knowing how money works.” He smiled a little, actually smirked, and
shook his head. With a fatherly voice he said, “Doug, let me tell you. You put money first and might get some but you’ll
never be happy. No son, the most important skill you can develop is the ability to communicate well. If you communicate well
you can accomplish anything.” This happened the same year Ronald Reagan was sworn in as President. That’s Ronald Reagan who
rose from stage actor to leader of the United States and who earned a place in history as The Great Communicator.

Since then I have learned the secret ingredient of people who rise to the top: it’s communication skills. You want to
continually polish your ability to express yourself well so that information moves from your head into someone else’s head in
a way that the other person not only comprehends your message but is willing to act on it in the way you wish. That advice
made an impact on me.

If you could meet yourself again fresh out of school, what advice would you give yourself about how to be successful in
business and happy in life? E-mail with your advice.

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This entry was posted on Tuesday, September 11th, 2007 at 5:30 am and is filed under Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.