Episode 170 - Heading Off Objections
I believe objections are healthy. When people object to your new idea as too expensive, too risky or too time consuming, they are projecting what life would be like if they supported your idea. That’s healthy for you because you got them involved in your idea. Indifference kills more new ideas than objections. (I’m adding, in parentheses here, haven’t you heard co-workers say, “Just ignore him. It’ll go away”? That’ll smother new ideas!) When people object to your idea they aren’t indifferent.
But how to minimize objections? Here are some smart ideas:
1. Lay out your ideas logically. Let people know the problem, its impact on them and your solution. For example, you might say, “Shipping is processing the internet orders so slowly, customer complaints are up 300% and sales down 12%. We can remedy this by…
2. Anticipate objections. For example, if you’ll be presenting your new idea at the Tuesday morning managers’ meeting. You know the people who’ll be there and can anticipate their concerns. Do your homework and address their issues during your presentation.
3. Build into your proposal the objections most likely to come up, such as, “I know some of you might say we tried this already. But things are different now and here’s why…
Following these ideas won’t eliminate all objections, of course (which is fine) but they will put you ahead of the curve in steering your idea through to acceptance. It’s smart to see objections as healthy and to build them into how you present your fresh new ideas.
Tags: objections

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