Episode 165 - Brainstorming That Works
Andy Grove, the CEO of Intel, claims their greatest asset is the creativity of the employees. Many organizations boast that their most valuable asset is their people. How to mine the most value out of that asset? Brainstorming. Brainstorming helps you quickly gather collected wisdom for fresh new solutions. Consider this: If you have 12 people on your team at an average age of 35, cumulatively they have 420 years of experience! Use brainstorming to instantly mine that ore! Go for the gold!
Here are 7 smart rules for great brainstorming:
1. Groups of 12 or less work best. If you have a larger group, divide them into brainstorming teams.
2. Seat people around a table or in a circle where they can see each other’s faces. Emotions are a mega part of the communication process and should not be ignored or brushed aside.
3. Be sure to record the ideas generated. A master note pad, a wall chart or a tape recorder can each work well.
4. There is no time limit to brainstorming. The session lasts as long as the fires crackle.
5. The purpose of brainstorming is to generate ideas, not to find one great solution. You want to generate loads of possibilities that will later be winnowed down to the best.
6. Make no judgments. It’s the kiss of death when someone pronounces, “We tried that 3 years ago. It didn’t work then. Can’t work now.” Postpone evaluations until later.
7. Build on each other’s ideas so that nuggets can swell into major concepts.
There you have it. Have fun tapping the smarts of the diverse mix of people you have on your team.

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